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PUBLSH Unveiled as a Next Generation Game Publisherand Consulting Firm to Address the Needs of the Industry
Led by Game Experts and Former Executives at PETROL, the Premier Brand Marketing Agency, Whose Experience Spans 80+ Years and Countless Games
LOS ANGELES – March 12, 2025 – Former game veterans from PETROL, today have revealed their new company, PUBLSH, a next generation publishing solution for game developers. PUBLSH aims to set a new standard for video game publishing as the industry evolves and caters to a new era of business needs. Formed by proven industry talent who have helped launch some of the biggest and most beloved games and IPs, PUBLSH offers business development, product strategy, and marketing services to enable developers and investors to achieve commercial success.
The new company is led by game executive and entrepreneur Ben Granados, CEO and Founder, who also co-founded notable brand marketing agency PETROL in 2003. His vision with forming PUBLSH is to serve the needs of game developers by offering strong leadership and early involvement. The company leans into their unrivaled experience, industry vision and competitive cost structures for partnerships.
“At PUBLSH, we emphasize the collective effort over individual gain or contribution, especially in video game publishing, where the future is fractional rather than traditional. We are partnering with developers, VCs, and publishers to successfully bring their projects to market, offering scalable and flexible resources tailored to their specific needs,” stated Ben Granados, CEO and Founder of PUBLSH. “Our value and investment lies in the ability to contextualize intel into actionable insight as our capital. By leveraging our leadership and extensive experience upstream, we can help mitigate the risk with a more predictable outcome in the output downstream for games.”
Joining Granados includes Chief Operating Officer/Co-founder Wendy Hsu, Chief Strategy Officer/Co-founder Sam Clarke, and VP of Business Development Tasha Kim, all who worked together at PETROL. PUBLSH aims to sign 5 to 10 strategic partnerships by the end of 2025. Deals will vary to reflect the organization’s bespoke approach to what each partner needs spanning the portfolio of go to market services.
Team members of PUBLSH will be attending Game Developer Conference (GDC) 2025 in San Francisco the week of March 17. Interested media and industry prospects are invited to contact PUBLSH@oneprstudio.com to schedule a meet up nearby the show.
Stay tuned for more exciting news and announcements to be shared by the company in the near future. More information on PUBLSH can be found on the new company website at www.publsh.com, and follow us on LinkedIn, Instagram and Bluesky.
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ABOUT PUBLSH PUBLSH is a next generation game publishing solution led by game industry veterans with a collective 80 years of experience. As there is no “i” in PUBLSH, the name symbolizes the company’s mission to thoughtfully collaborate with developers to bring video games to market. Headquartered in California, PUBLSH was founded by CEO Ben Granados, who co-founded the award-winning marketing agency, PETROL. After more than 20 years, Granados helped to build PETROL into a premier brand agency whose portfolio of clients and projects span the biggest brands and IPs from Activision Blizzard, Bandai Namco, CD Projekt, Epic Games, Game Science, Krafton, Sony Interactive Entertainment, Techland, Tencent and more. He formed PUBLSH in 2025 with the vision to offer leadership experience and scalable resources to game developers looking for true teamwork and partnerships that produce go to market profitability and success. |